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World Cup helps William Hill post better-than-expected results

World Cup effect and mobile betting helps William Hill beat difficult odds as it posts better-than-expected results

All bets were back on for William Hill today as wagers on the Fifa World Cup help lift revenues at the bookmaker by 7 per cent to £805.2million for the 26 weeks ending 1 July.

But first half operating profit at the bookmaker fell by 2 per cent to £176.9million and, although this was better than expected, it wasn’t not enough to prevent shares dropping 2.

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