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How Samsung Could One-Up Apple

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Samsung’s next big phones expected to be revealed at its  this week are rumored to be its best foldables yet, World News with improved cameras, new hinges and slimmer designs. But as the holiday shopping season approaches, the feature Samsung should lean on is a price cut.

Samsung has driven high sales with two-for-one offers and generous discounts when trading in old devices.That goes for both its pricey and devices that go for as much as $1,800, as well as its Galaxy S smartphones, which start at $800. 

The way Samsung charges us for its phones is a stark contrast with Apple, which largely holds firm on its prices even through discount seasons like Black Friday, only allowing discounts from carriers or retailers. 

This week, Samsung has a chance to make a change. 

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Samsung is planning a large product reveal event, called Unpacked, for Wednesday, Aug.10, during which it’ll announce its newest foldable smartphones.

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