Is Short Article Marketing Still Valid?
It’s not just about quantity though. Quality is actually of more importance. You can fill it with a thousand pages of junk that no one wants to read and becomes bored with or you can fill it with five pages of great content that is interesting and as new content is slowly added, people come back to read it.
Train all your content creators on SEO so on their level they can implement SEO strategies. Give them access to templates to make them work together very well with the content.
Every website requires a site map even if it is big or small (contains 5 pages). The site map should be linked to from each page within your website as this helps the search engine to find all the pages within your website. It is best to link the site map at the footer of each page within your website.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
If you are just starting out, you should issue press releases and do article distributions for maximum results. Press releases will get you the immediate attention you need, and the articles will get you long term traffic.
Internal linking doesn’t carry the same importance as linking from other websites, Pinterest but this is a good way to show the search engines what your website is about. What I mean by this is you can link to other articles you have on your website inside an article using different keywords. By using keywords to link to other articles on your website lets the search engine know not only what your website is about but what keywords you are trying to rank for.
SEO tips for URLs: This piggybacks on the above tip. When you are naming your files, use hyphens as opposed to underscores. This is extremely important for SEO purposes because search engines treat hyphens as a space. This means that they recognize the words on each side of it as separate entities. This is not the case with underscores.
New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
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