Europe Beer Market Outlook, Industry Size, Growth Factors, Investment Opportunity 2025-2033

Market Overview 2025-2033

The Europe beer market size was valued at USD 152.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 181.6 Billion by 2033, exhibiting a CAGR of 1.85% from 2025-2033. The market is expanding due to rising consumer demand, craft beer trends, and premium product innovations. Sustainability initiatives, changing preferences, and technological advancements are driving growth, making it a dynamic and competitive industry.

Key Market Highlights:

✔️ Steady market growth driven by rising demand for craft, premium, and low-alcohol beers

✔️ Increasing consumer preference for sustainable and locally brewed beer options

✔️ Expanding distribution through e-commerce, breweries, and specialty retail stores

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Europe Beer Market Trends and Drivers:

The European beer market is undergoing a significant transformation, fueled by the rising popularity of craft beer. Consumers are increasingly drawn to unique, locally brewed options that offer distinctive flavors and authenticity. Independent breweries are leading this movement, focusing on quality, traditional brewing techniques, and creative experimentation. Millennials and Gen Z, in particular, are driving this shift, showing a strong preference for bold flavors and eco-friendly brewing practices. As a result, breweries are diversifying their product offerings, making the market more dynamic and competitive.

Another key factor shaping the industry is the growing emphasis on health and wellness. Many consumers are becoming more mindful of their alcohol consumption, leading to a surge in demand for low-alcohol and alcohol-free beers. With increasing awareness of the health risks associated with excessive drinking, people are seeking alternatives that allow them to enjoy social occasions without compromising their well-being. This trend is especially prominent in urban areas, where health-conscious lifestyles are more common. In response, breweries are refining their techniques to produce non-alcoholic beers that closely mimic traditional brews, making them more appealing to a wider audience.

Digitalization is also transforming the way people purchase beer. E-commerce platforms and online marketplaces have made it easier than ever for consumers to explore and buy a wide variety of beer products. The COVID-19 pandemic accelerated this shift, prompting breweries and retailers to strengthen their digital presence through user-friendly websites, mobile apps, and targeted online marketing. Social media has become a powerful tool for breweries to engage with customers, build brand loyalty, and promote new releases. As online beer sales continue to grow, e-commerce is expected to play a crucial role in reshaping traditional distribution models.

The quick growth of craft breweries throughout Europe is being driven by consumers’ growing willingness to spend money on distinctive, premium brews. Because breweries are continuing to experiment with unique flavors and creative brewing techniques to appeal to adventurous drinkers, craft beer is expected to capture a sizable portion of the market by 2024. At the same time, the increasing popularity of alcohol-free and low-alcohol beers is indicative of a larger movement toward conscious drinking and better lifestyle choices.

Technology is also enhancing the beer-buying experience, enabling consumers to browse and purchase from an extensive selection of products with ease. By 2024, a significant portion of beer sales is expected to occur online, making digital adaptation essential for breweries looking to remain competitive.

Overall, the Europe beer market share is evolving rapidly, shaped by changing consumer preferences, health-conscious trends, and digital advancements. As breweries continue to adapt and innovate, the industry is poised for sustained growth and exciting new developments in the years ahead.

Europe Beer Market Segmentation: 

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Analysis by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

Analysis by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Analysis by Production:

• Macro-Brewery
• Micro-Brewery
• Others 

Analysis by Alcohol Content:

• High
• Low
• Alcohol-Free

Analysis by Flavor:

• Flavored
• Unflavored 

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others 

Country Analysis:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

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