For the 5th anniversary in 2017, San-X launched birthday themed products and held distinct gatherings around Japan, like pop-up cafes and exhibitions. For the 10th anniversary in 2022, San-x started off the “Let’s connect by means of Sumikko undertaking” exactly where the Sumikko people, amid other issues, act as tourism ambassador for selected towns and spots in Japan. The Sumikko Gurashi Assortment is a sequence…